Society for Mobilization Advocacy and Justice (SMAAJ)

Social Mobilization for sustainable development


Society for Mobilization, Advocacy, and Justice (SMAAJ) Ongoing programming is guided by SMAAJ’s Strategic Plan, which focuses on Mobilization Sustainable Livelihoods, Water and sanitation, Education, Health, Child rights and education, and emergency preparedness & response.  HIV & Aids, disaster risk reduction (DRR), equality and the environment are important cross-cutting themes.  SMAAJ works with local communities’ partners and has forged strong links with government departments at the local, provincial and federal levels.  
SMAAJ is rights based organization working in remote rural areas of Baluchistan since 2005 for socio-economic development of marginalized communities. The organization itself designs, develops and implements projects which relate to its overall mission and programs. As the organization also sometimes involves in the research and advocacy, work depending on the projects being implemented. SMAAJ may also be labeled as support organization as it is very much involved in the formation of groups (local organizations) and building their various capacities through various trainings. SMAAJ is primarily focusing on women, children and youth.  Keeping in view the overall socio-cultural fabric of the society and the overall power imbalances that exist at all levels; the focus, amongst these groups, is again on the marginalized ones. The organization strives to achieve its mission through the use of key strategies which include the fair participation and involvement of all stakeholders; advocacy, sensitization and capacity enhancement for addressing key concerns and the social mobilization. In addition to the core programs, the organization has three cross-cutting themes which are the fundamental part of all core programs of SMAAJ. These include gender equity, justice and advocacy in program areas.


An enlightened society, where people have choices to exercise and enjoy rights and access to services without discrimination, a society where people will have freedom and dignity as well as respect for others and the environment


Mobilize and support and to develop the capacities of the disadvantaged and most vulnerable people of the society, to bring positive and sustainable changes in their lives by minimizing the contributing factors towards poverty and vulnerability.


To improve social and physical environment for the disadvantaged people, especially women, children and youth and to provide humanitarian assistance to those affected by disaster or displacement.


Creation of opportunities and spaces for marginalized families, Women, Children and Youth so that they could meet their various growth and overall development needs and could freely exploit their potentials for achieving their dreams.

Values and Guiding Principles

In order to achieve its mission and to make its programs even more uman-centered; SMAAJ follows certain guiding principles in all its interventions and dealings which include the following:

- Human dignity
- Services beyond self
- Benefits primarily to extremely poor people
- Respect for the environment
- People centered approach
- Transparency
- Personal responsibility
- Rapid responses to emergencies
- Collaboration
- Participation by extremely poor people in the making of decisions which affect them
- Respect for people and the promotion of equality
- Respect for human rights


Core Programmes

Priority areas
-Sustainable Livelihoods
-Water and sanitation
-Child rights and education
-Research and Training
Cross cutting
-Emergency Relief & Disaster Preparedness